Belle Property has expanded its national network into Echuca Moama, with top-performing local agent Josh Wilson and property management specialist Tara Apps joining forces to launch a new office serving the region and bringing a fresh approach to real estate.

Together, Josh and Tara bring more than 24 years of combined experience across sales and property management, along with deep connections to the local community. Josh will lead sales while Tara oversees property management, with the team servicing residential, rural, lifestyle, small farm, commercial and industrial property across both sides of the Victorian and NSW border.

For Josh, the move represents an opportunity to build on more than a decade of experience in his home market. Born and raised in Echuca, the 37-year-old has spent 12.5 years in real estate, progressing from a junior sales role to become one of the region’s leading agents.

With an average of around 85 sales per year, Josh has established a strong reputation for his local market knowledge and results. His connection to the community is equally strong. He lives locally with his family on a farm he has built, while his parents have long-standing ties to Echuca.

Tara brings 12 years of industry experience spanning sales, business development, property management and leasing. Originally from the region and now living locally on a lifestyle property.Tara will lead the office’s Property Management division.

The new office will operate across Victoria and NSW, with Josh and Tara holding the relevant dual licences and experience to navigate the requirements of both jurisdictions.

The decision to launch with Belle Property reflects Josh and Tara’s ambition to combine their local knowledge and relationships with the reach, resources and marketing platform of a national premium brand.

“We see Belle Property Echuca | Moama as the next generation of real estate for the region, bringing together a fresh approach, a strong local team and the backing of a premium brand with leading market recognition,” said Josh.

“We’re combining our local knowledge and community connections with Belle Property’s premium marketing, national network and proven platform to create greater opportunities for our clients. It’s an exciting time for Echuca Moama and we’re looking forward to building a business that is genuinely connected to the community.”

Anthony Webb, Head of Victoria at Belle Property, said the launch reflected the strength of the local team and the opportunity to bring Belle Property to an important regional market. “Josh and Tara bring an impressive combination of local knowledge, experience and a genuine commitment to the community. They understand the market, they understand their clients and they have a clear vision for the business they want to build.

“Echuca Moama is an important regional market with strong lifestyle appeal, and we’re pleased to support Josh and Tara as they establish Belle Property in the region. Their focus on exceptional service, combined with the resources and reach of the Belle Property network, creates a strong foundation for the office as it grows.”

Located on the Murray River and spanning the Victorian and NSW border, Echuca Moama is an increasingly popular destination for lifestyle buyers and those seeking greater value and a change of pace. The region was recently named the 2026 Victorian Top Tourism Town at the Victorian Top Tourism Awards, recognising its growing appeal as a visitor destination.

With a population of approximately 22,500, the region has a diverse economy supported by agriculture, tourism, wine, food and surrounding national parks. Its river setting, lifestyle offering and ongoing residential development are attracting new residents and investment.

Josh and Tara see an opportunity to bring a different style of service to the market, combining the relationships and local understanding expected in a regional community with the reach and resources of a major national network.

“Echuca Moama is a community where relationships really matter,” said Tara. “We want to build a business that is known for its local knowledge, genuine relationships and exceptional service, while giving our clients access to the reach and opportunities that come with being part of Belle Property.”

The launch reinforces Belle Property’s continued expansion into key regional markets, connecting locally owned offices with an interconnected national network and premium marketing platform.

For Wilson and Apps, the ambition is to build a dynamic, young team that represents the next generation of real estate in the region.