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Peter Hanscomb.

CEO, Director & Shareholder, Belle Property Head Office

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Peter Hanscomb began his franchising career with Ray White in 1982, where he played a major part in rolling-out its franchise system while employed initially as a Management Accountant, then Deputy Managing Director and Group Director. In 1990 he was appointed CEO of Reality Business Consulting, where he was responsible for providing specialist advice and services to the real estate industry.

Peter founded the Australian arm of the worldwide RE/MAX system in 1996, and as its CEO grew the business to be the second largest by market share in Queensland—turning over more than $4.2 billion annually via 125 offices employing 1300 staff.

As a business consultant with McGrath Estate Agents from 2006 to 2007, Peter assisted and advised on the development of its franchise model and systems, before taking up the reins as Chief Executive Officer and major shareholder at Belle Property Australasia in late 2007.

With a strategic vision to expand into Australia's most desirable lifestyle locations, Peter has since successfully expanded the Belle Property network from five offices in 2007 to more than 160 today, making it the fastest-growing boutique brand in Australia.

As well as being on a strong growth trajectory the group is committed to a holistic approach to property, and the Belle Property network now also incorporates commercial, holiday, international and buyer’s agent divisions, and in recent years has successfully merged with dominant real estate groups in Western Australia (ACTON) and Victoria (Hockingstuart).

As a premium brand, Belle Property is renowned for its high levels of professionalism, expertise and ethics. To ensure the company’s values are consistently upheld Peter maintains a strong focus on developing people and culture within the group, including taking the time to personally interview every potential new franchisee.

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