After 20 years operating as LJ Hooker, Parramatta’s leading real estate business has announced it will join Belle Property on 1 February 2018.
A family owned and led business, George, Chris and Nathan Sahyoun bring a team of 25 people, a rent roll of more than 2,000 properties and a high performing sales operation to the Belle Property network.
“It’s a big strategic move for us,” George Sahyoun said. “As we look to the future and continue to evolve in business, we want to develop our technology, our marketing, our social interactions as well as move into a ‘regional hub’ approach.
“We started looking for a franchise that was still committed to its core values, has an affinity to the marketplace and is a premium brand because we believe there is a fundamental gap in Parramatta,” George said.
“We did a lot of research - we’ve been established in Parramatta for a long time and we looked at every brand out there,” Nathan added. “The point is, we need to be doing things bigger, better, faster and smarter than anyone else.”
Born and bred locals, the Sahyoun family are not only leaders in the real estate market, they are prominent within the Parramatta business community and pride themselves on their business acumen. Having grown from a relatively small operation to its current powerhouse, the next 12 months is all about imbedding the Belle Property culture into the team and their clients.
“Our biggest ambition for the next 12 months is converting 25 LJ Hooker employees to 25 Belle Property members – that will be our biggest success for 2018 and we would be more proud of that than writing millions for dollars each month,” Nathan explained.
“We are focused on the customer experience and ensuring our service levels are premium and unrivalled – throughout the transition we will make sure we maintain a very happy team and client base,” George added.
Peter Hanscomb, CEO of Belle Property said the opening of Parramatta was as much about the people as it was about the location.
“We have seen Parramatta go through such a transformation – the growth in the market, the changing demographic and how much investment has come into the area. Parramatta has become an important location for Belle Property but it was really important who we went to Parramatta with.
“We have probably had a dozen approaches over the years to open in Parramatta but we were never quite happy with the cultural fit. We have gotten to know the Sahyoun family over a long period of time and we align with their values and the fact that they are tenacious business people. They have an absolute desire to take the Belle Property brand in the right way through the Parramatta district.
“They are the right people and we are very excited about our future with them,” he said.