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Leading St George agency rebrands to Belle Property

6 March 2019 - The multi-award-winning Professionals Montgomery Group, with three offices across Sydney’s St George region, has made the strategic move to rebrand to Belle Property – strengthening Belle Property’s presence in a marketplace that continues to perform.

“The St George area is a vital part of our growth strategy so choosing the right team to drive our market presence was crucial,” said Peter Hanscomb, CEO of Belle Property. “Directors Michael Kaye, Mark Somboli and Kristina Lee are incredibly talented and committed, and we know they are the right people to lead the brand's expansion in the area.”

For over 40 years, Professionals Montgomery Group has been a leading force in the St George real estate market across residential sales and property management. The rebrand comes amid the changing marketplace where marketing, systems and technology, and professional training and development are paramount to success.

“Belle Property is a progressive and dynamic brand whose ethos fits with our existing core business values and general approach,” said Michael Kaye, Director of Belle Property St George. “They offer the support, technology and training required to provide unrivalled service to all our clients.”

Director of Belle Property St George, Mark Somboli explains that the St George real estate market has always been seen as the best value for dollar market within a 20-kilometre radius of Sydney’s CDB.

“While we are seeing a correction to all property prices across the state, it is St George that once again shines with buyers from all over Sydney relishing the affordable home values that make this area the vibrant family destination that it has become renowned for,” said Mark.

Belle Property St George has a growing team of over thirty, many of who are multi-lingual and long-term residents, which has been key to the business's ongoing success.

“Many of our team members have been with our firm for more than twelve years. This leads to better cohesion, stability and more importantly consistent client service," states Kristina Lee, Director of Belle Property St George. "We're proud to have such a passionate team comprised of so many backgrounds and nationalities - a direct reflection of St George’s diversity.”

Belle Property St George services the greater area across residential sales and property management from three strategic offices – Kogarah, Allawah and Penshurst.