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Industry heavy weights launch Belle Property Double Bay

Expanding its footprint across Sydney’s inner suburbs, Belle Property has launched a new office in Double Bay led by award winning agents, Peter Starr and Alain Waitsman.

Combining 60 years of experience in real estate, Peter and Alain said the new venture has come at the ideal time for their local market.

“The property market has a lot of distraction at the moment, but over the past six months we have seen that real estate is still transacting in Sydney’s Eastern Suburbs, especially at the top end of town,” said Alain.

“With interest rates low, and people spending more time at home, there’s a burgeoning appetite for upsizing. Travel is limited, so it means people are looking critically at their homes and assessing whether they provide everything they need.”

Attracted to the Belle Property brand for its premium marketing, boutique approach and international sales capability, Peter and Alain said it has become vital in real estate to stand out from the crowd.

“In this industry, in this business now, it is crucial to be different. A lot of agents follow like sheep, but that approach won’t drive success. In a time where people are crying out for certainty, our premium offering, exceptional service, and experience will set us apart,” said Peter.

CEO of Belle Property, Peter Hanscomb said the brand’s growth strategy centres on attracting the right people in the right locations.

“We are thrilled to welcome Peter and Alain to Belle Property as they are completely aligned with what our brand stands for and what it strives to achieve for its clients.

“Double Bay is an ideal location for our brand to add value – with Peter and Alain the ideal operators to ensure it does,” said Peter.

With a focus on exceptional customer service, the Belle Property Double Bay office will aim to take the stress out of buying and selling property, while driving superior results.

“We pride ourselves on our reputation and our ability to build relationships, and the proof is in the pudding. Almost 80 per cent of our business is driven via referrals,” said Alain.

“This new venture has been built on friendship. Peter and I have known each other for a long time and we’re building our business on the same principles in which we conduct it, trust and mutual respect.”

Belle Property Double Bay is located at 28 – 34 Cross Street, Double Bay.