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Belle Property opens new office in Brisbane's Cultural Melting Pot, the suburb of Sunnybank.

Australia’s leading lifestyle real estate brand, Belle Property, is thrilled to announce that it has opened a new office in the Brisbane suburb of Sunnybank. The new office is headed up by local real estate expert and principal Jae Choi, who has extensive experience in residential and commercial real estate. The Belle Property Sunnybank office comes off the back of the heels of a recent office opening in The Gap in the north-western suburbs of Brisbane, further expanding the brand’s reach in the Sunshine State.  

Jae Choi is a seasoned real estate professional with over a decade of experience working in the Brisbane property market and as a Director of Realand Group, he has demonstrated expertise in various sectors, including commercial property sales, residential sales, and project marketing. With multilingual skills and a deep understanding of the multicultural demographic, he has the ability to connect with Brisbane’s diverse community and deliver exceptional results for clients from different backgrounds. His previous clients have praised Jae for his professionalism, integrity, and dedication to achieving optimal outcomes, highlighting his strong negotiation skills and comprehensive market knowledge.  

According to Jae, the Southern Brisbane suburbs, including Sunnybank and surrounding areas, have seen strong real estate growth recently. Property values have risen significantly, with some areas experiencing over 40% increases. Auction success rates are high, and listings have surged, offering buyers more options while maintaining strong demand. Housing options are diverse, ranging from post-war homes and modern brick residences to townhouses catering to various socioeconomic groups. The region appeals to middle and upper-middle-class families and individuals seeking quality education, access to amenities, and a welcoming environment. The proximity to Brisbane CBD, well-connected public transport, and nearby shopping hubs further enhance its desirability. The combination of rising values, active buyer interest, and affordability makes now an ideal time to launch Belle Property Sunnybank.  

Joining Jae is the dedicated team he has worked with since 2020, which includes Property Manager Jane Yoo and Residential Sales Manager Marie Han. Together, the team manage and sell off-market and existing properties while continuing to offer off-the-plan developments. Jae and his team pride themselves on providing exceptional customer service, local expertise, and outstanding results. Over the years, Jae has built a career by emphasising quality, attention to detail, and a client-first mindset, which made the step to joining Belle Property a natural one.  

“What attracted me to the Belle Property brand was its premium reputation and focus on delivering exceptional results, which aligns with my own professional approach,” Jae said about joining the company. “I also admire how the brand uses innovative marketing and high-end presentation to stand out in a competitive market. During my real estate journey, I’ve seen how important it is to combine strong branding with personalised service, and Belle Property excels in both areas.” 

David Holmes, Belle Property’s Head of State Queensland, praised Jae’s appointment, saying, “We’re thrilled to have Jae and his talented team joining the Belle Property team. Jae’s deep understanding of the local market and his multilingual capabilities make him the most qualified principal to lead the office in this culturally rich part of Brisbane. We look forward to seeing Jae and his team lead the new Belle Property Sunnybank office and introduce the brand to the local community.”  

Jae Choi and his team are now at home at Belle Property Sunnybank. Jae can be contacted on 0406 174 815 or jae.choi@belleproperty.com