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Belle Property launches into Potts Point; extending the brand’s reach into Sydney’s Eastern suburbs

Leading eastern suburbs agency, Belle Property Surry Hills has today announced its expansion into Potts Point; the second office for highly-regarded Principal Mark Foy. 

Seeing the growth and shift in the culture and demographic of Potts Point, Mark made the strategic decision to expand his footprint to bring a new offering and level of expertise to the area.

“The Potts Point area is a sophisticated market, offering a wide variance in properties and property prices.

“Over the years it’s been a diverse market but with a move away from nightclubs and bars –towards restaurants and cafés and a slower pace of life, this shift has meant we’re seeing a more affluent buyer type attracted to the area,” said Mark.

“Traditionally, Potts Point has been dominated by one or two real estate brands, so there is a real opportunity for a premium band to inject itself into the market.’’

Mark, who is an award-winning agent will be Principal of the Potts Point business, with one of the area’s most in-demand real estate agents Ted Pye to join him, plus Business Development Manager, Jason Assaf.

“Both Ted and I have been servicing the Potts Point market via our Surry Hills office, for some time, but we recognise the Potts Point market is unique and has its own set of intricacies and approaches, so we are very much looking forward to being able to better service this part of Sydney by being based in the local area.”

Belle Property CEO, Peter Hanscomb said he is thrilled the Belle Property brand will now be able to service the growing market of Potts Point and surrounds.

“The same brands have been servicing the Potts Point area for more than 20 years, so it’ll be a welcomed challenge for Belle Property to break into a new market,” said Peter.

“Mark is a well-accomplished agent and a leader in the Belle Property network – and he sets a high standard of performance for himself and his team, so there is no doubt he will see tremendous success in this new venture.”