Belle Property continues its expansion across regional New South Wales, opening a new office in Braidwood led by veteran agent and Principal, Kelly Allen.
CEO of Belle Property, Peter Hanscomb said that lifestyle-first, regional areas are a major focus for the brand’s growth strategy which centres on attracting the right people in the right locations.
“Kelly has been in real estate for more than 20 years and working in Braidwood since 2013. She is an award-winning agent and Principal and the ideal fit to launch the brand into the Braidwood area,” said Peter.
Kelly was attracted to the Belle Property brand for its premium marketing; something she thinks the township of Braidwood can benefit from.
“I have a background in property marketing, so I wanted to align with a brand that took marketing and branding as seriously as I do. I was also looking for the next step in the development of my business. Being part of a national brand like Belle Property really has the potential to put a town like Braidwood on the map,” said Kelly.
Braidwood, which is a heritage listed town located around an hour from Canberra and 45 minutes from the coast, has seen a major increase in real estate activity since COVID-19 restrictions loosened in New South Wales.
“Real estate in Braidwood is booming, and I think it comes down to the attraction of lifestyle locations in this current climate. Braidwood offers the best of country living with the city lights of Canberra, and sandy beaches right on its doorstep,” said Kelly.
“With more and more people working from home, forgoing a daily commute, it’s made people consider the kind of lifestyle they’d actually like to have and whether they can get that in their current city, or if a tree or sea change is in order.”
Belle Property Braidwood will focus on rural and residential sales and marketing and will be opening with a close-knit team with Kelly at the helm, alongside Business Manager, Tim Allen, and an assistant agent.
“Our approach to real estate is to be supremely focussed on our customers – and in a small town like Braidwood, your community and your customer service is everything,” said Kelly.
“We are absolutely thrilled to be joining the Belle Property brand and its boutique look and feel was exactly what we were after. We want to bring national awareness to our town, but not at the expense of its identity, so a brand like Belle Property complements what Braidwood has to offer.”
Belle Property Braidwood is located at 78 Wallace Street, Braidwood.