Belle Property bolsters brand presence on Victoria’s Mornington Peninsula.

National premium real estate brand Belle Property has taken over Stone Real Estate - Mornington Peninsula in the picturesque Victorian suburb of Mornington, in a move which  strengthens the brand’s presence on the Peninsula.

Commenting on the merging of offices Belle Property CEO Peter Hanscomb said, “Mornington offers an exciting growth opportunity and we couldn’t be more delighted to welcome the team from Stone Mornington Peninsula into our network.

“We already have a strong presence in the area and our existing team at Belle Property Mornington will relocate to the Stone Real Estate - Mornington Peninsula offices which will be rebranded to Belle Property Mornington. 

“Highly acclaimed and multiple award-winning real estate professional, Adam Joske, former Head of Belle Property Victoria and leader of the brand’s training arm, The Academy, comes in as Managing Director of the new office and will also oversee Belle Property Mount Eliza.”

Adam Joske sees the new office as a great step forward for the brand in the area, “There is power in numbers and we really want to grow our offering in this lifestyle market.

“We will be the first truly premium national brand on the Peninsula which offers a full suite of services including sales, property management and buyer advocacy and we are currently in negotiations to offer short stays and holiday letting with Belle Property Escapes.

“The Mornington Peninsula has performed particularly well over the last five years during and post COVID with more people working from home enjoying the area’s lifestyle benefits, and we see strong future potential for further price growth.”

Adam Joske says he is looking forward to working with Bill Joycey, current director of Belle Property Mount Eliza and Belle Property Mornington who will stay on in the role, as well as the leadership team from Stone Mornington Peninsula which includes Lauren Wild and Head of Property Management Jodie Harwood.

“Lauren and Jodie have established an amazing group of real estate professionals on the Peninsula and their presence on Mornington’s main strip puts us in a high profile location moving forward.

“We are well equipped with a team of specialists at all ends of the market from small apartments to $10-$20 million luxury homes and have strategically hand-picked the best team on the Peninsula.

“With the backing of the Belle Property network, along with our premium suite of services and value-adds like Sitchu magazine  - which greatly appeals to our lifestyle market -we look forward to continuing to thrive and expand in this sought-after area.

“Our offices in Mornington and Mount Eliza are complemented by our existing offices in Dromana and Blairgowrie and we are not far away from opening more offices in the area in the near future,” said Adam. 

Servicing the suburbs of Mornington, Mount Eliza, Mount Martha and surrounds, Belle Property Mornington is located at Level 1, 311-313 Main Street, Mornington VIC 3191, telephone 03 5970 8000 and Belle Property Mount Eliza will continue to operate from 38 Mount Eliza Way, Mount Eliza VIC 3930, telephone 03 9787 1200.