We’re seeing more and more cheap sales options promoted in marketplaces across the nation as delivering the same results as long-term, professional and experienced agents. They’re trying to convince consumers that there is some ‘you-beaut’ way of getting a premium sale price.
When I look at these low-cost players that promote an ‘easy’ way to sell a property through a digital platform, I’m yet to see any of them achieve great results. In many cases it seems these platforms take a lot longer, when you look at days on market, than what a high performing real estate agent will achieve.
The biggest issue is, these avenues aren’t exposing properties anywhere near broadly enough to capture the maximum number of financially-able and emotionally committed people to compete for the property.
If you look at who’s operating within the cheaper models, you’ll often find agents with a poor track record or people who are new to the process of negotiating the sale of property. The sign of a good agent is one that you can trust, that has a clear strategy for selling a property, gives educated advice in terms of the selling process and manages the communication of what’s going on throughout the entire process. But, most importantly, has the history in a marketplace to show that they’ve been able to achieve great results. The warning to consumers is, don’t confuse a result with a great result. Because a great result only happens with good, experienced people driving it.
When it comes to selling real estate, I believe the question is: at what price? From my point of view, you can’t argue with someone who has been successfully negotiating the sale of property over a long period of time. It’s not a coincidence that the most effective operators in every marketplace achieve higher results. In fact, of the two auctions I attended last month, one sold through a very well-respected, experienced agent for 25 per cent more than the second, very similar property in the same suburb.
Agents should be wary of being the one offering the ‘you-beaut’ deal – it’s the easy path and it will only be the experienced, hard-working, professional agents that show a great ability to achieve a premium price who will still be standing when the market turns.
2 August 2017