Technology should not be considered a threat but rather as a tool; a tool that can make us better at being people, writes Property Management Coach and Trainer, Ashleigh Roberts.
Too often, we hear the word ‘disruption’ used when referring to new technology and platforms entering our market, but as Property Managers we shouldn’t fear change. Technology advancement doesn’t mean that in the next few years we will all be replaced by robots. What it does mean is that we must be adaptable and we must embrace technology in order to improve what we do.
One thing we know for sure is that people want to deal with people and we need to ensure that we’re providing a better service than a robot ever could.
Remember, real estate is a service industry. We can sometimes lose sight of what our customers want and need from us.
Ask yourself: what do we, as humans, have that robots do not? Feelings. Ambition. Motivation. Empathy. Free thought. Don’t underestimate how important these factors are in our roles within the real estate industry.
Let’s focus on what is feels like to move house.
Moving is listed in the top ten most stressful life events (go on, google it!). It’s listed alongside losing a loved one, divorce, loss of income and serious illness. Even worse it’s these situations that are often the cause for our clients needing to move in the first place!
It is more important than ever that we understand our clients. Property Managers are busy, no doubt about it. But in an effort to simplify processes we risk the service we provide by sitting behind automated communications and systems.
At the end of the day, it all comes back to people wanting to deal with people – your clients want to hear from you! Use technology to enhance the customer experience, not your own.
If you act like a robot, you might just be replaced by one!