Belle Property launches in Cronulla with family-run team

3 June 2019 – Belle Property has launched into Cronulla, opening a new office under the leadership of veteran agent and principal, Frank Sotto.

With a real estate background spanning more than 30 years, Frank was drawn to Belle Property for its premium offering, after moving to the shire, three years ago.

“I’ve worked in real estate for many years across various brands but when we moved to the Shire, we realised we needed to be providing a higher level of service to match the lifestyle and residents in the area. As a premium operator with a strong track-record in lifestyle property, the decision to move to Belle Property was clear,” said Frank.

Frank, who is passionate about customer service and team development, was also drawn to Belle Property for its client-centric approach and collaborative culture, which aligns with his own goals and vision for the business. 

“I had always admired Belle Property for its brand and reputation, but it is also its commitment to customers and culture that made it the right choice for myself and my family. We are passionate about the environment we work in and fostering a culture of high performance where everyone is empowered to reach their goals because that in turn enables them to help their client’s reach theirs,” said Frank. 

Frank will lead the Cronulla office and take on an active role as a lead sales agent, working alongside a team of high performing and well-regarded agents from within the family.

“Matthew Sotto, my son, has followed in my footsteps in real estate and has shot up the ranks over the course of his career, quickly becoming a sought-after agent for his down to earth approach. I’m thrilled he and my wife, who will be our master administrator, are joining me on this venture with Belle Property,” said Frank.

Peter Hanscomb, CEO of Belle Property said he is thrilled to welcome Frank and the Sotto family to Belle Property given the clear vision Frank has for the business.

“Cronulla and the broader shire area are growth markets for Belle Property and the area has a lot to offer a buyer or investor. Frank’s extensive sales background, in-depth knowledge of the area and commitment to his customers and teams, means the Cronulla office will go from strength to strength.”

Belle Property Cronulla is located at Shop 2, 90 Cronulla Street, Cronulla.