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Posted 11 Nov 20

Premium real estate marketing makes first impression count for landlord

First impressions can leave a lasting impact on how people perceive your product, and no more so than when you are marketing your property to potential tenants. By showcasing the liveability and lifestyle of a home, you can quickly capture the heart and mind of browsers and help to drive their decision.
As one of your biggest and most expensive assets, it’s no wonder that property investors engage experienced real estate agents to create the perfect foundations to entice the best possible property tenant.
For Belle Property Newtown’s Business Development Manager, Paul Clarke, Belle Property’s premium real estate marketing and branding is one of the most important elements in both attracting the perfect tenants and increasing the value proposition of the home in order to achieve higher rent incomes for his landlords.
When he was approached by the owners of a Stanmore property who had previously worked with another real estate agency, Paul knew that Belle Property’s brand could provide a perfect balance of premium photography, print and digital marketing for their needs.
“Previous efforts to replace the outgoing tenants showed a very limited market available, and the owners were looking to find more family-friendly tenants. This home was in a great location with ample space and lovely light, so we knew that with the right approach we could find the ideal tenants for the right price,” said Paul.
As a result, a single inspection attracted four eager applicants and secured a tenant in less than seven days on the market.
“The owners had only ever been able to attract share house calibre tenants for their property and were thrilled that Paul was able to find the perfect family to move in.”
“Belle Property’s premium qualities means that people looking to rent with our brand have an expectation that they will be getting a quality listing that comes with great service and rental outcomes, which is great news for our landlords and tenants alike.”
Reflecting on this amazing result, Paul says “it really comes down to the importance of premium real estate marketing and brand in any property campaign. Combining this with an experienced local agent shows what can be achieved with a premium real estate agency managing your investment property.”
Following the successful campaign, Paul and his team received this testimonial from the happy client:
“I’d like to thank Paul Clarke for the professional and efficient job he has done in leasing our properties. He gave us excellent advice on marketing, price range and tenant selection. We couldn’t be happier with his attention to requests and prompt replies, and confidently recommend him for anyone looking to lease their property.”
To find out more about what our Property Management specialists can do with your investment property, reach out to your local Belle Property offices or agents today.
By Belle Property
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