Posted 02 Jan 20

Choosing to sell your property with a real estate agent

When it comes to selling your property, there are several fees involved, one of the major costs being your real estate agent. So, with commissions ranging across the country, do you really need an agent to get a sale?  
We look at what an agent does, and how you can ensure you’re choosing the right real estate agent to sell your house and get the best value.

Why use an agent?

Although it is possible to sell a property without an agent, securing a good real agent is one of the best ways to ensure you receive the highest possible price for your home. In fact, according to Domain, an agent may be the difference between an acceptable offer and a champagne price.
“An agent’s value most prominently lies in their market knowledge and finely tuned negotiation skills,” says Nick Boyd, Head of Belle Property Sales and Business Development.
"A good real agent will have a strong understanding of current market conditions, and in-depth knowledge of what buyers are looking for. Plus, a healthy database of potential buyers and a thorough understanding of what kind of marketing campaign will work for your property and the buyer you’re after,” Nick adds.

What does an agent do?

A real estate agent will help you sell your property, and get the best price for it, using key strategies. According to Domain, there are seven strategies an agent will most commonly use, including presentation, marketing, strategy, communication, buyer engagement, strategic pricing and negotiation.   
“The bottom line is, you hire a professional for most other services you need in life, so why would selling your home be any different? Yes, it’s an additional cost, but it’s a cost that will save you time, energy and a lot of emotional stress. Plus, you’re likely to get a better price at the end, meaning the agent fees often pay for themselves,” Nick adds.

What to look for in your agent?

Experience, skills and background

Agent experience varies, and it’s important to investigate their background to understand their skills, education and market knowledge. 
“At Belle Property, our priority is the coaching and development of our agents, because education and training are vital to achieving great results for clients. We were recently awarded for our Training and Education program by a major industry publication, so the proof is in the pudding,” says Nick.

Marketing and open homes

It’s a good idea to look at the agent’s previous and current sales to get an idea of their marketing skills. Pay attention to the photos and the text they use and critically consider if they have presented the property in the best possible way. 
It’s also worthwhile attending their open homes to see how they conduct themselves. How do they greet potential buyers? How professional are they? This will give you an idea of how much effort they will put into presenting your home.

Communication and reputation

Ask your friends and neighbours who they sold with and if they would recommend their agent. Word of mouth is a powerful recommendation, but it’s also worthwhile checking out online reviews and social media pages.
 “Also consider the agents communication. Ask them key questions and consider how and how quickly they respond. You want someone who will keep you up to date with your sale and be able to communicate with potential buyers too effectively, so communication is important,” adds Nick.
For more information, or to find an agent, visit belleproperty.com 
By Belle Property
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