Our blog.
Selling this year? Start planning now.
Image: YSG Studio | Crane in the Sky, Walsh Bay NSW
April serves as a stark reminder of how swiftly time flies. If you're considering selling your property this year, it is crucial to start preparing now.
Steps to selling your home.
Selling a home involves several steps, and careful planning is key to a successful sale. In this blog, we'll guide you through the best steps to selling your home and styling your home for sale.
Think of this blog as a selling your home checklist. We'll also explore the essential components of a successful sales campaign, highlighting the importance of obtaining a property appraisal and updating your home's kerb appeal to maximise its sale potential.
Knowing your property's value.
Understanding the value of your property is a crucial next step to selling your home. If you plan on selling this year, it's time to assess what can be improved to enhance your property's appeal and get the best possible sale price.
Many reputable real estate agents provide complimentary property appraisals. It’s imperative to find a reputable real estate agent who is well-versed in your local market, as they can offer valuable insights to enhancing your home’s kerb appeal to capitative potential buyers from the outset.
Your agent will conduct a thorough evaluation of both the interior and exterior of the home, providing tailored advice on potential updates to enhance its overall appeal. Please refer to our Request an appraisal form on our website to set up an appointment today.
Enhancing kerb appeal.
First impressions matter, especially when it comes to selling your home. So, boosting your home's kerb appeal can make a significant difference in attracting potential buyers.
Kerb appeal refers to the attractiveness and overall appearance of your property from the street or kerb. It encompasses the property's exterior features, landscaping, and general presentation of the home that contribute to its visual appeal. Enhancing kerb appeal often involves tasks such as tidying up the front yard, maintaining landscaping, cleaning the exterior, and making any necessary repairs or improvements to create an inviting and appealing facade.
For more insights on improving your home’s kerb appeal and other steps to styling and selling, refer to our digital guide Preparing your home for sale.
Presenting the inside of your home.
Once you've accurately assessed your property's value and worked to enhance its kerb appeal and any other fixes suggested by your agent, the next step is to shift your focus to presenting the interior of your home. Property presentation plays a pivotal role in capturing the attention of potential buyers at sales inspections.
To better prepare your home for sale, enhance its interior styling by decluttering, depersonalising, optimising furniture placement, adding light, accenting with accessories and addressing any minor home repairs. Consider enlisting the help of a professional property stylist to expertly showcase your home's key features, indulge in interior styling and attract a broader market audience.
Additionally, you can consult with your agent to discuss recommendations for sales methods and develop a clear marketing strategy tailored to your property's unique features and target market.
Understanding the sale method.
Once your home is primed for sale, understanding the sale method becomes crucial. The choice of your sale method can significantly impact the outcome of your property sale. Whether it's sold by auction, tender, or private treaty, each method has pros and cons.
It's fundamental to consult with your agent to determine the most suitable method for your property. Understanding the nuances of each method and making an informed decision is key to a successful sale.
Agent recommendations
Your agent plays a crucial role in guiding you through the sales process. They can provide valuable insights into effective sales methods and develop a marketing strategy to showcase your property in the best light. For recommendations on sales methods and marketing strategies, check out our blog on the 4 Keys to a Successful Sales Campaign.
Marketing strategy.
No matter the method of sale you opt for, it’s essential to back up your property with a robust marketing campaign to attract numerous potential buyers. This includes leveraging various tools and channels such as professional photography, compelling copywriting, engaging videos, and detailed floorplans.
Additionally, strategies like signboards, printed brochures, advertising on real estate portals like Domain and realestate.com.au, online and print ads, social media campaigns, email marketing, and distributing drop cards to residents can significantly enhance your property's visibility. Instead of relying solely on one marketing tool or channel, your agent should advocate for a multi-channel approach.
By understanding and implementing these key principles, sellers can clearly navigate the sales process and achieve optimal results in today's competitive real estate market. You can find out more about successful sales campaigns in our blog here.
Conclusion.
From grasping the importance of styling your home for sale to implementing a strategic marketing plan, this comprehensive guide ensures you’re well-prepared to achieve a successful sale. By initiating the process early and following out step-by-step instructions, you’ll be on track to seamlessly transition into your new home. Remember, it’s never too early to start planning for your property sale, setting the stage for a smooth transition into your next chapter by this time next year.