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Welcome to Belle Property Ashfield

Seamlessly blending the urban and multicultural lifestyle of Sydneys Inner West with the freshness and elegance of the Belle Property brand, Belle Property Ashfield offers a personalised and individually tailored sales approach to all its clients.

Belle Property Ashfield is owned and run by co-principals Tommy Ajaka and Rick Nicholson, two very well respected Sydney real estate agents with over 20 years of industry experience between them. Having been raised in the Inner West, Tommy and Rick know the area like the back of their hands.

Belle Property Ashfield are well-equipped to deliver a customised real estate experience by combining their in-depth local knowledge with their full suite of services across property sales and property management.

The hardworking, energetic and highly successful Belle Property Ashfield team deliver innovative marketing strategies that are designed to guide and facilitate the buying and selling process from modest apartments to multi-million dollar houses for sale in Ashfield, Croydon, Croydon Park and Canterbury. The combination of superior negotiation skills, attention to detail and Belle Propertys sophisticated marketing strategies guarantees that every property listed by the team is viewed as a premium property by buyers.

With a high percentage of their business coming from referrals and repeat clients, Belle Property Ashfields exceptional levels of customer service and commitment to building long-standing relationships with clients speak volumes.

Belle Property
Belle Property Ashfield

19 Georges River Road

Croydon Park NSW 2133

Tel 02 9096 9999



Lorraine, 11/10 Curt Street, Ashfield (Vendor)

It is my pleasure to write in favour of Tommy and Sarah Ajaka as the estate agents who managed the sale of my property in Ashfield recently. I first met them some months earlier when they were handling the sale of other properties in my street and was immediately impressed with their professional and confident manner and knowledge of value and sales of properties in the area as well as the planned developments of the infrastructure in the nearby area e.g. The West Connex that could impact on people looking to purchase. Their genuine honesty and openness in their dealings with the vendor and also purchasers is something to be admired. It was therefore that I was determined that when the time came for me to put my place on the market that I wanted them to handle the sale. I can only say that I couldn't have had anybody better to have managed the marketing of my property which resulted in a good outcome and added to that we formed a lovely friendship and shared in their happiness of the arrival of their first baby during the time of my property sale. I highly recommend them to anyone thinking of selling their real estate and would not hesitate again to have them if I had other property in Sydney to sell.

Sue Keating (Vendor & Purchaser)

Rick Nicholson has done a wonderful job for myself and my husband in selling of our home in Leichhardt and the subsequent buying of our new property in Lewisham.

Rick Nicholson was exceptionally professional and approachable from the beginning. We first engaged him via a cold call to the office and Rick came out to see us the same day. At that stage we were deciding on whether to stay and renovate our 2 bedroom home, or to sell it renovated and move into a 3 bedroom property with our 2 bays. Rick’s advice to us was not motivated by trying to engage us to sell the property, but rather based in estimated return figures. We decided after crunching the numbers to move on.

We engaged Rick and went on to have a painless sale 2 weeks prior to auction for a price well above out expectations which was encouraging in this current market.

When another house listed by Rick looked like coming into our price range in the next week, Rick quickly notified us, organized a private viewing and times for the relevant inspections prior to purchase. When our maximum offer still fell slightly short of the vendors expectation, Rick spent an evening with the vendors and was able to negotiate all parties to a mutually acceptable arrangement.

We simply could not have achieved such a successful result without Rick's help. As well as being a very professional and reliable agent, he proved that he is also a genuinely lovely and considerate man.

Hugh Stowell (Vendor)

After interviewing a number of prestige agencies the presentation made by Mr Rick Nicholson stood out, not only for the professional way in which it was made, but also because it demonstrated a great deal of thought had gone into adopting strategies that would realise the full potential of the house.

From the first visit until the sale of the house, which was achieved prior to auction, I was very impressed with Rick Nicholson’s enthusiasm for the property and his attention to details. It was clear that throughout the sales process my interests as the vendor were always his priority. I understand the price achieved was a new record in the suburb for that particular style of the property.

The other thing that struck me was the after sales service right through until the settlement on the property. Rick Nicholson took all the worry out of the arrangements that had to be in place for the new owners and nothing that required any follow up was ever too much trouble. Indeed, I have learned that the impact he made on the new owners was so great that they subsequently elected to appoint Rick to sell their property.

As the Chief Executive of the Australian Club, Sydney, I always have very high expectations from key suppliers and service providers. I had not anticipated seeing such a high standard in the private sale of my residence as demonstrated by Rick Nicholson.

Christine (Vendor)

I had receive extremely positive feedback about Rick Nicholson from a number of sources, so felt confident enough to commission Rick to sell my property on the north shore, despite him being based in the inner west.

From the outset, I found Rick very open and honest, receptive to feedback and extremely accommodating. Rick spent significant time discussing the best way to market and promote the property and was able to recommend the most way appropriate consultants, including a stylist and photographer, to ensure the property was marketed to its best advantage. Rick also researched the local market fully to ensure that the property was price correctly and that my expectations were appropriate.

Once the campaign commenced, Rick was in daily contact with me, updating me on the level of interest and enquiries for the internet and newspaper advertising, discussing comment received from interested parties and providing full and frank feedback from the open and private inspections.

Due to Rick’s communication prior and throughout the campaign, I felt completely prepared and comfortable to consider an offer with it was received within the first week of the campaign. Rick’s negotiation skills ensured that I received what I felt was a food price for the property in an uncertain market and to endure I did not have to go through the stress of an auction.

Following exchange, Rick continued to communicate with me on a regular basis, to ensure the settlement occurred smoothly for both parties.

Rick was an absolute pleasure to work with and I would have no hesitation in recommending him to anyone with is considering selling a property.

Jo & Callum, 3 Eden Avenue, Croydon Park (Vendor)

If you are looking for professional, knowledgeable and courteous service, I can't recommend Tommy Ajaka highly enough. Tommy and wife Sarah were responsive from the start and throughout the process this didn't change. We were informed of every move through out the campaign and achieved a really great result in a market that was slowing down. It can be a fraught and emotional process but Tommy was thoroughly transparent with us which put us at ease. We are confident no one could have done a better job.

Cathy (Vendor)

Thanks for all of your efforts in selling our house in Erskineville. You are very professional, had first hand and very insightful knowledge of our suburb and worked hard to get us a fantastic selling price during a time when the market suddenly halted a little. The end result has enabled us to purchase a much bigger house in Auckland and to be a lot more financially secure that we could ever have dreamed be at this stage in our lives.

Morgan Skinner (Vendor)

Thank you so much for your services. We never expected we’d end up getting the sale price we did, and we know this was only because of your hard work and tough negotiation skills!

Everything you did from the marketing plan you presented to us, the direction you provided the photographer, the advice and reassurance you gave us really helped at a time that would have been highly stressful otherwise.

Your experience and in-depth knowledge of the local market was apparent and we are forever grateful we managed to secure a record breaking sales, and within 5 days of going on the market.

We would not hesitate to recommend you to anyone looking for an agent in the inner west.

Fred Boudib, 1/13 Church St, Ashfield (Vendor)

Tommy is a great real estate agent. He is well prepared, organised and very professional. He is not only good at what he does he is a genuine person to associate with. Tommy was refered to me and I would refer Tommy to others.

Danny Williamson, 20/45 Alt St, Ashfield (Vendor)

Tommy has been outstanding from the very first interaction. he conducts himself with integrity, honesty, transperancy & ensures perfection in every detail. will most definitely have no hesitation recommending Tommy to all family & friends as well as ensuring future real estate transations are channeled through Tommy & his team

Alan Brown, 9/28 Pembroke Street, Ashfield (Vendor)

I was referred to Tommy by a friend. I was impressed with Tommy's manner and ultimately the result. He worked exceptionally hard to ensure I knew what was happening at every stage of the process. He was always clear, accurate and respectful in his communication. Estimations on the achievable price from other agents were around $750,000 for my unit. As I had over 70 interested groups attend the open houses, I felt comfortable to set my auction reserve at $785,000. On the day of the auction, there were 10 registered bidders and Tommy and his team achieved an amazing $910,000 for me. I have already referred others to Tommy and I strongly encourage others to consider utilising Tommy in the sale of their property.

Sam & Charlie, 40 Greenhills Street, Croydon (Vendor)

Tommy Ajaka - an extraordinary agent. We have just completed a recent sale of our property with the assistance of Tommy Ajaka. We first met Tommy when buying the same property over two years ago. After meeting Tommy as a purchaser, we were so happy with our experience that we engaged him to assist with selling our first house which we were moving from. Our recent sale was prompted by a work relocation and we knew immediately that we would also ask Tommy to assist us again. Tommy is a very genuine person who prides himself on getting to know his client - both buyers and sellers. He has a great ability to understand what you are looking for in a home, and as a selling agent provides great advice on how to get your home truly market ready. We have enjoyed working with Tommy on every occasion and also sought his advice on our future purchase interstate. The results we achieved on our recent sale with Tommy for us has been life changing and we cannot recommend him highly enough. Sam & Charlie

Shirley, 2/24 Princess Avenue, North Strathfield (Purchaser)

Tommy is very helpful throughout my whole buying process. He answers my phone calls even after working hours and provides helpful information. He is a genuine and honest person, treats everyone nicely and fairly. With Tommy's help, my buying process is much easier. He is a person can be trusted and very helpful. Really appreciate his help. Wish him all the best in future.

Mark Baartse, 18/10 Beatrice St, Ashfield (Purchaser)

A gentleman amongst sharks. In an industry which is filled with suspect borderline illegal behaviour, Tommy is a true gentleman who seems to look for a true win-win-win solution. His credibility and transparency is second to none.

Jesse, 2/24 Princess Ave, North Strathfield (Vendor)

I would highly recommend Tommy Ajaka to anyone selling their property. I got in contact with him to help my in-laws sell their apartment in North Strathfield. From the first meeting , he was always sincere, straight forward and sensitive to their concerns about selling. His excellent communication throughout the whole selling process, his market knowledge and realistic expectations makes him an outstanding agent who not only sold their property but gave them excellent advice on the purchase of their new property.

John & Pauline Heather (Vendor)

You know on eBay, when you are asked to rate a supplier, the number of stars etc, well I’ll do the same for Rick Nicholson. He professionally sold our townhouse in Erskineville, this last Saturday for a record and very satisfying price. This was crucial to us, as it formed a major part of my and Pauline’s pensions.

The poor man – he was worked off his feet for a whole month attending to enquiries and showing people through. As promised, I got twice weekly reports (we live Interstate), ‘uber’ professional and insightful in nature. He built a picture of the likely Purchasers, their desires and capacity. We were kept in the loop throughout. As absent vendors, I had misgivings about managing an auction ie. Being pressured to accept a price, over the phone, in the spur of the moment. No chance with Rick , as we sort of knew the minimum and likely ‘on the day’ scenario might be – exceeded of course.

I hope he dealt ass fairtly and honestly with the prospective Purchasers as he did with us, but you will have to ask them. I’ve gathered that selling real estate is a tough, competitive business, but that does not mean you can’t be polite, honest and genuine. Rick, from what I know of him, had these qualities, and he’s not ‘pushy’ to boot.

In terms of persona, he’s a natural at what he does, perfect for the role and enthusiastic, dare I say, everybody’s friend. I had his masterly knowledge, experience and strategy coming at me in every briefing. I recommend you listen and contribute to strategy, as it worked for us.

In conclusion, we got a dedicated professional on the job and couldn’t have asked for more, worth every penny, listen to his advice. 5 stars in every category.

And those extra resources, like Property Styling (our place was empty) and a good, ‘on the ball’ Solicitor – take Rick’s contacts – again, paid dividends. Good luck, if you are selling.